A simplistic electronic pop release from debutant Shelby Grey, who presides over 10 (mostly) instrumentals tracks adopting bouncing synth bass lines and layered keyboard textures.

Grey certainly has a good ear for melody, even if opening tracks April's Legacy and Chains of Love struggle to ignite beyond being merely pleasant - the way that the latter comes to a rather lazy halt might reinforce the notion that ideas are at a premium (not good for a debut).

One of the better tracks is Wild Youth, with its bouncing house piano and vocals courtesy of Ricco Vitali. An obvious homage to mid-nineties New Order, but marvellously uplifting all the same.

On occasion, Grey experiments with Jean Michel Jarre-like themes, particularly on the rusty, analogue-inspired instrumental The Dream Is Always The Same, and further shows a proclavity for generic meddling on the following Voce d'Amore - a more modern, club-based track, which suffers from a lack of intricacy within itself - as powder dry beats regimentally soldier through wispy pads and superfluous tones.

This is where Grey ultimately falters; his amiable melodies and unyielding approach to songwriting rarely moves beyond the functional. One might be able to impersonate competently, but if you can't move beyond those boundaries it makes for lacklustre listening.

The building blocks are there, but Grey will need to broaden the sound palette and provide far more intricate production to make himself noticed.